PRESS ROOM

Announcing A New Antiaging Formula, Developed By A Canadian Dermatologist !

Montreal (Quebec) 2004-04-07 - Recent research by Dr. Guy Sylvestre, a Quebec dermatologist, has resulted in the development of a novel concentrated antiaging formula: JOUVIANCE – MAGISTRAL COMPLEX™.

A three-month, double-blind clinical study with patients ranging in age from 45 to 70 years was conducted to measure the efficacy of JOUVIANCE – MAGISTRAL COMPLEX™. " Because of the elevated concentrations of the active ingredients working in synergy, especially the omega 3 and 6, JOUVIANCE – MAGISTRAL COMPLEX™ is without a doubt the most effective cream offered to the market to combat the effects of photo aging of the skin", says Dr. Guy Sylvestre of the Montreal Cosmetic Dermatology Clinic. "Used alone or in combination with other rejuvenating technologies such as laser treatments and injectable implants, JOUVIANCE – MAGISTRAL COMPLEX™ gives superb results", he added.

JOUVIANCE – MAGISTRAL COMPLEX™ contains patented and clinically proven active ingredients which offer multiple targeted effects: stimulation of collagen and hyaluronic acid synthesis, reduction of skin inflammation caused by exposure to UV rays, increase in the skin's capacity to retain water in the cells and reinforcement of the cell walls. The overall effect is a reduction in volume and depth of wrinkles and a moist firm skin.

The cream JOUVIANCE – MAGISTRAL COMPLEX™ does not contain parabens, peroxides, dyes or artificial fragrances which are potentially irritant chemical products. The product also contains Titanium Dioxide and Octyl Methoxycinnamate for UVA and UVB protection.

JOUVIANCE – MAGISTRAL COMPLEX™ is distributed exclusively to dermatologists, plastic surgeons and physicians specialising in cosmetology. The list of doctors where the product can be found is posted on the www.jouviance.com website.

- 30 -

Contact:

Nicole Senécal
(514) 634-2531